Privacy Policy — Jitendra Automobiles

Welcome to Jitendra Automobiles ("we," "our," "us," or "the Dealership"). Jitendra Automobiles operates as an authorized dealer for Tata Motors Commercial Vehicles, serving commercial vehicle operators, logistics enterprises, fleet owners, small business enterprises, farmers, and individual truck and pickup owners across Rajkot, Saurashtra, and Gujarat.

This Privacy Policy sets out our policies and practices regarding the collection, use, processing, storage, protection, transfer, and disclosure of personal data collected through:

• Our official website accessible at https://jitendra.co.in/;
• Online enquiry forms, callback request forms, brochure download requests, and price quotation tools;
• Direct telephonic communications via our dealership sales and support lines (+91 75729 70086, 91060 87133);
• Direct messaging communications through WhatsApp, electronic mail (info@jitendra.co.in), and short message service (SMS);
• Our official social media profiles on Facebook (JitendraAutomobilesRajkot) and Instagram (@jitendraautomobiles); and
• In-person customer consultations at our physical dealership showroom and workshop located at National Highway No. 8, Gondal Road, Rajkot - 360001, Gujarat.

This Privacy Policy applies equally to casual website visitors, prospective purchasers evaluating commercial vehicle models, existing vehicle owners seeking after-sales service, and any individual communicating with our dealership team.

The categories of personal data collected by Jitendra Automobiles depend upon the specific nature of your interaction with our website and dealership services. We adhere strictly to the principle of data minimization, collecting only information necessary to deliver commercial vehicle sales, quotations, support, and administrative services.

1. Categories of Personal Data Collected

• Identity & Contact Details: Full name, telephone/mobile number, alternate phone number, and email address provided when filling out an enquiry or requesting a callback.
• Location & Dealership Preference: City, town, district, postal code (pincode), or preferred dealership outlet or service facility across Rajkot and Saurashtra.
• Commercial Vehicle Interests: Specific Tata Motors commercial vehicle categories or models of interest (including Small Commercial Vehicles such as Tata Ace Gold "Chhota Hathi", Tata Intra V10/V30/V50, Tata Yodha 2.0 Pickups, Intermediate & Light Commercial Trucks, Heavy-Duty Signa & Prima Tippers/Haulage Trucks, Buses, Vans, or Clean Energy Electric/CNG models), intended business application (goods transport, agriculture, construction, passenger transit), and estimated fleet size.
• Enquiry & Quotation Details: Test-drive requests, demonstration appointments, finance/EMI enquiry details, trade-in vehicle details (make, model, year, and condition for used-vehicle exchange valuation), and specific commercial queries.
• Voluntary Communications: Records and content of messages, feedback, queries, or service requests voluntarily submitted through website forms, WhatsApp messages, direct emails, phone calls, or social media direct messages.
• Technical & Browsing Data: Automatically logged technical telemetry including Internet Protocol (IP) address, browser type and version, device hardware model, operating system, screen resolution, referral URL, pages visited, time stamps, and basic session duration.
• Advertising Attribution Data: Campaign source identifiers, UTM parameters, Google Click Identifiers (GCLID), and Meta Click Identifiers (FBCLID) transmitted when you arrive at our website via an online advertisement, used solely to measure campaign performance.

We process customer personal data only for legitimate, lawful, and disclosed business purposes directly related to our functions as an authorized Tata Motors commercial vehicle dealership.

Jitendra Automobiles processes personal data in accordance with the Digital Personal Data Protection Act, 2023 ("DPDP Act, 2023") and the Digital Personal Data Protection Rules, 2025 ("DPDP Rules, 2025") enacted by the Parliament and Government of India.

1. Notice at the Point of Collection

Whenever you submit personal data to Jitendra Automobiles through an online form or digital touchpoint, we provide an upfront, easily accessible notice specifying:

• The specific categories of personal data requested;
• The precise purpose for which the information will be processed (e.g., answering your commercial vehicle query);
• A prominent link to this Privacy Policy for complete details; and
• The contact details to reach our dealership regarding data inquiries.

2. Consent Mechanisms

Where personal data processing is based on consent, we ensure that:

• Affirmative & Unambiguous: Consent is given through a clear affirmative action, such as clicking a submit button or selecting an explicit checkbox.
• Unbundled: Optional promotional marketing consent is presented separately and is never made a prerequisite or condition for submitting an inquiry, requesting vehicle specs, or obtaining a price quote.
• Withdrawal: You have the right to withdraw your consent as easily as it was given. Withdrawing consent does not affect the lawfulness of processing undertaken prior to the withdrawal.

3. Legitimate Uses Recognized under Indian Law

In certain circumstances permitted under Section 7 of the DPDP Act, 2023, personal data may be processed without separate consent for specified legitimate uses, including:

• Where you have voluntarily provided your personal data to Jitendra Automobiles for a specified purpose (e.g., leaving your telephone number to receive an on-road quotation);
• Fulfilling any statutory legal obligation or compliance requirement under applicable Indian laws; and
• Responding to a medical emergency, public safety requirement, or judicial mandate.

Cookies are small alphanumeric text files stored on your browser or device by websites you visit. Jitendra Automobiles utilizes cookies and local browser storage strictly to ensure technical website reliability, safeguard website forms, analyze aggregate visitor volume, and measure campaign effectiveness.

1. Classification of Cookies Deployed

• Strictly Necessary / Essential Cookies: These cookies are indispensable for website operation, navigation, security, and remembering your cookie preference choice. Without these, core website features cannot function properly. (Always Active)
• Analytical / Performance Cookies: These cookies (such as standard Google Analytics telemetry) collect anonymous, aggregated statistics regarding how visitors arrive at and navigate through our site, popular vehicle pages viewed, and page loading speeds. This helps us optimize site performance. (User Selectable)
• Advertising / Marketing Cookies & Tags: Deployed in connection with Google Ads and Meta advertising campaigns to measure whether ads lead to enquiry submissions or phone calls, and to deliver relevant commercial vehicle messaging to interested buyers. (User Selectable)

2. Managing Cookies via Your Web Browser

In addition to our on-page cookie preference mechanism, most modern internet browsers (including Google Chrome, Mozilla Firefox, Microsoft Edge, and Apple Safari) permit you to block, delete, or manage cookie preferences via their browser settings. Please note that disabling strictly necessary cookies may impair the functionality of online enquiry forms.

When digital promotional campaigns are active, Jitendra Automobiles utilizes advertising and analytics tools provided by Google LLC (or Google India Private Limited), including the Google Tag, Google Ads Conversion Tracking, and Google Analytics 4.

1. Nature of Processing

If Google Ads services are active and non-essential cookies have been accepted, Google and its advertising network may process limited data regarding your visit:

• Conversion Attribution: Measuring whether viewing or clicking a Google advertisement resulted in an action on our website (such as submitting an enquiry form, clicking our phone number, or initiating a WhatsApp chat);
• Aggregated Campaign Insights: Analyzing aggregate demographics and search terms to understand commercial vehicle demand in Gujarat; and
• Eligible Audience Remarketing: Displaying relevant commercial vehicle promotions across the Google Display Network, YouTube, or Google Search to individuals who previously browsed our website, subject to applicable platform policies and your individual Google Ad Settings.

2. Customer Data Policies & Enhanced Conversions

Jitendra Automobiles does not upload raw, non-consensual customer personal records, customer address books, or unencrypted private data to Google advertising platforms. Where features such as Google Enhanced Conversions are utilized, customer data (such as an email address or phone number submitted during an enquiry) is strictly converted into a standardized, irreversible one-way cryptographic hash (SHA-256) locally within the secure browser environment before transmission, in full compliance with Google's Customer Data Policies and applicable Indian law.

3. Useful Google Privacy & Ad Choice Links

• Google Privacy Policy: Review how Google processes data at https://policies.google.com/privacy.
• Google My Ad Center: Personalize or opt out of personalized Google advertising across the web at https://myadcenter.google.com/.

Jitendra Automobiles maintains active social media channels on Facebook and Instagram and may periodically deploy advertising campaigns through Meta Platforms Inc. (Meta Platforms Ireland Limited / Meta India).

1. Meta Business Tools & Event Measurement

Where Meta advertising measurement tools (such as the Meta Pixel or Conversions API) are implemented on our website:

• Limited browsing event data (such as visiting a commercial truck model page or completing an enquiry form) may be transmitted to Meta to evaluate the effectiveness of our Facebook and Instagram campaigns;
• Meta uses this data to deliver advertisements to commercial vehicle buyers in relevant geographic regions and optimize campaign delivery; and
• All event data transmission adheres strictly to Meta's Business Tools Terms, Commercial Terms, and applicable consent requirements.

2. Official Dealership Social Media Presence

You may interact directly with our dealership through our verified social profiles:

• Official Facebook Page: https://www.facebook.com/JitendraAutomobilesRajkot
• Official Instagram Profile: https://www.instagram.com/jitendraautomobiles/

When you interact with our social media pages, comment on posts, or send direct messages, Meta processes your information under its independent privacy policy. Review Meta's policies at https://www.facebook.com/privacy/policy/.

Jitendra Automobiles provides multiple direct customer communication channels, including telephone hotlines, official WhatsApp support, electronic mail, and social media messaging.

1. Telephonic Communications

When you call our dealership sales lines (+91 75729 70086 or 91060 87133), our sales executives log your phone number, name, and enquiry details into our dealership customer management system to provide vehicle pricing, coordinate appointments, or follow up on your commercial vehicle requirements. Inbound or outbound phone calls may be recorded or monitored for quality assurance, staff training, and verification of quotation terms.

2. WhatsApp Messaging

When you initiate a WhatsApp conversation through our website link (+91 75729 70086):

• Your mobile phone number, WhatsApp profile name, and conversation history are processed by our sales representatives to service your commercial vehicle inquiry;
• WhatsApp is an independent platform operated by WhatsApp LLC / Meta Platforms Inc., and its underlying software and cloud infrastructure operate under WhatsApp's Terms of Service and Privacy Policy; and
• While WhatsApp offers end-to-end encryption for individual chat messaging, Jitendra Automobiles does not represent or warrant encryption across third-party devices, cloud backup providers, or telecom carrier networks.

Jitendra Automobiles does not sell, rent, lease, or commercially trade customer personal data to third-party data brokers, marketing agencies, or unrelated commercial enterprises. Personal data is shared strictly on a confidential need-to-know basis with the following authorized categories of recipients:

• Authorized Dealership Personnel: Our internal sales executives, finance coordinators, customer service representatives, workshop technicians, and administrative staff bound by confidentiality obligations.
• Tata Motors Limited (OEM): As an authorized commercial vehicle dealership, we share necessary booking, vehicle sale, chassis number, customer warranty, and customer satisfaction survey details with Tata Motors Limited to register warranties, activate telematics (Tata Motors Fleet Edge), facilitate national roadside assistance, and maintain factory recall registers.
• Commercial Vehicle Financiers & Banks: Where you specifically request commercial vehicle loan assistance or EMI calculations, we share necessary contact and vehicle preference data with authorized financial institutions (such as Tata Motors Finance, State Bank of India, HDFC Bank, ICICI Bank, Cholamandalam Investment and Finance, Sundaram Finance, and other approved NBFCs) upon your explicit authorization.
• Motor Insurance Providers: Where vehicle insurance issuance, renewal, or quotation is requested, data is shared with licensed General Insurance companies to calculate premiums and issue cover notes.
• Technology & Infrastructure Service Providers: Trusted third-party vendors providing website hosting, cloud server infrastructure, database maintenance, SMS gateways, and cybersecurity services. All service providers are contractually bound to maintain rigorous data security and process data solely on our documented instructions.
• Legal, Regulatory & Law Enforcement Authorities: We may disclose personal data where strictly required by Indian law, a valid subpoena, court order, or formal directive issued by the Regional Transport Office (RTO), GST authorities, Ministry of Road Transport and Highways, police departments, or the Data Protection Board of India.

In alignment with the principle of storage limitation under the DPDP Act, personal data is retained only for as long as reasonably necessary to fulfill the specific purposes for which it was collected, satisfy customer service obligations, and comply with mandatory statutory periods under Indian law.

Retention Timelines:

• General Vehicle Enquiries (Without Purchase): Retained for a period of up to 12 to 24 months to assist prospective customers through the commercial purchasing evaluation cycle, after which inactive leads are securely deleted or anonymized.
• Vehicle Sales, Invoices & Warranty Records: Retained for the active duration of vehicle ownership and warranty, plus mandatory statutory periods (typically 8 years) required by the Indian Income Tax Act, 1961, Companies Act, 2013, and GST regulations.
• Technical Server Access Logs: Retained for approximately 90 to 180 days for IT security auditing, spam prevention, and diagnostic analysis, after which they are automatically purged.

When personal data reaches the end of its lawful retention period, it is securely destroyed, permanently overwritten, or irreversibly anonymized so that it can no longer be linked to an identifiable individual.

Jitendra Automobiles implements comprehensive technical, administrative, and organizational safeguards designed to protect your personal data from unauthorized access, accidental alteration, disclosure, loss, or destruction.

Please note: While we implement robust, commercially reasonable security standards, no method of transmission over the internet or electronic storage is completely infallible. We encourage you to exercise caution when transmitting personal information online.

Under the Digital Personal Data Protection Act, 2023, you (as a "Data Principal") possess specific statutory rights regarding the personal data you have entrusted to Jitendra Automobiles.

Procedure to Exercise Your Rights:

Jitendra Automobiles provides commercial vehicles, commercial fleet solutions, and related enterprise services. Our website and marketing communications are intended exclusively for individuals who have reached the age of majority (18 years of age or older in India) and are legally competent to enter into commercial contracts.

We do not knowingly solicit, collect, or process personal data from children under 18 years of age. If you are a parent or legal guardian and discover that a minor child has submitted personal data through our website without parental consent, please contact us immediately at info@jitendra.co.in. We will promptly take steps to delete such information from our records.

For your convenience, our website may include hyperlinks to external third-party websites, including:

• The official portal of Tata Motors Commercial Vehicles (tatamotors.com);
• Social media platforms (Facebook, Instagram, WhatsApp, YouTube);
• Commercial vehicle financing and insurance portals; and
• Navigation and map services (Google Maps).

Jitendra Automobiles has no control over the privacy policies, content, or practices of external third-party sites. We encourage you to review the privacy notices of any external website you visit.

Jitendra Automobiles reserves the right to revise, update, or modify this Privacy Policy periodically to reflect changes in our business operations, technological infrastructure, advertising setups, or applicable statutory rules under Indian data protection law.

When material changes are made, we will update the visible "Last Updated" date at the top and bottom of this page. Any modifications take effect immediately upon publication. We encourage website visitors and customers to review this page periodically.

If you have any questions, comments, privacy rights requests, or grievances regarding this Privacy Policy or our data handling practices, please contact our authorized dealership team using the verified business contact details below: